Social Media Operations for Vietnam Airlines’ Hanoi–Hangzhou Route Launch Teaser

Maxmedia managed social media operations for Vietnam Airlines’ Hanoi–Hangzhou route launch teaser, leveraging WeChat Official Account as the core channel. We planned and published long-form illustrated content to build pre-launch awareness and engage potential outbound travelers within the WeChat ecosystem, strengthening route visibility and consideration ahead of launch.

Social Media Operations for Vietnam Airlines’ Hanoi–Hangzhou Route Launch Teaser Read More »

Social Media Advertising for FlyArystan’s Yining–Astana Route

MaxMedia ran pre-launch social media advertising across China’s mainstream platforms for FlyArystan’s Yining–Astana route. Through Tencent Ads, we developed a media mix covering WeChat, the Tencent ecosystem and Weibo to build brand awareness and drive ticket sales. The mix expanded audience reach, while targeting focused on core and surrounding markets to reach connecting travelers in

Social Media Advertising for FlyArystan’s Yining–Astana Route Read More »

Refined Flavors, Elevated Journeys—Air Astana Hosts Shanghai Inflight Catering Tasting Event

[Press Release] Air Astana together with its catering partner China Aviation Air Catering (Shanghai) Co., Ltd., successfully hosted an exclusive inflight catering tasting event in Shanghai. The event focused on enhancing inflight dining quality and service standards, bringing together airline partners, industry representatives, and invited guests to experience Air Astana’s newly upgraded onboard menu and

Refined Flavors, Elevated Journeys—Air Astana Hosts Shanghai Inflight Catering Tasting Event Read More »

MaxMedia successfully planned the Inaugural Shanghai-Almaty Flight Celebration for Air Astana

On April 9, 2026, Air Astana, the national flag carrier of Kazakhstan, hosted a grand inauguration event for its new Shanghai route at the Peace Hotel in Shanghai. MaxMedia, the airline’s official PR agency in China, was responsible for the full planning and execution of the event. Shanghai marks Air Astana’s latest destination in China,

MaxMedia successfully planned the Inaugural Shanghai-Almaty Flight Celebration for Air Astana Read More »

Shakespeare’s England” held a cultural tourism promotion event in Shanghai

Recently, the Warwickshire Tourism Board of “Shakespeare’s England” held a cultural tourism promotion event in Shanghai. Vicki Zamudio, the representative of the tourism board, and Paul Weild, the representative of Indigo Hotel, introduced the local tourism resources and hotel accommodation to the travel industry and media in Shanghai respectively. The most famous destination in Warwickshire

Shakespeare’s England” held a cultural tourism promotion event in Shanghai Read More »

Vietnam Airlines successfully organized the 2025 press trip

To further promote Vietnam Airlines’ route network in China and destinations in Vietnam, we organized a 2025 press trip for Vietnam Airlines, inviting well-known Chinese media and KOLs to participate. We received over 100 video and articles/image reports and achieved 10 million+ impressions. Media release: @旅行吧文龙 https://weibo.com/1240607081/PCAevsysJ @雪泡儿 https://weibo.com/1289130990/PC5NVdfPr @捷甄在路上 https://v.douyin.com/ovh9Xn8qmuk @法兰克机长 https://v.douyin.com/lzyKLbkAV-g @航空物语 https://weibo.com/1340723374/5181129216753995

Vietnam Airlines successfully organized the 2025 press trip Read More »

Ethiopian Airlines, Air Serbia, IndiGo, TransNusa and FlyArystan Shine at ITB China 2025

From May 27 to 29, ITB China, the largest and most influential travel trade exhibition in Asia-Pacific region, was grandly held at Shanghai World Expo Exhibition & Convention Center. Several international carriers including Ethiopian Airlines, Air Serbia, IndiGo, TransNusa and FlyArystan made their appearances, enriching the event with diverse aviation travel options. Ethiopian Airlines actively

Ethiopian Airlines, Air Serbia, IndiGo, TransNusa and FlyArystan Shine at ITB China 2025 Read More »

FlyArystan Media FAM Tour Concludes Successfully in Kazakhstan

April 2025 From April 14th to 19th, a media familiarization tour organized by MaxMedia for FlyArystan conducted a five-day inspection trip across Kazakhstan. The delegation visited the country’s capital, Astana, and its economic hub, Almaty. In Astana, the modern urban architecture stood out with its unique charm, prompting the media team to capture numerous photos

FlyArystan Media FAM Tour Concludes Successfully in Kazakhstan Read More »